Small and medium enterprises that may not have the resource,  need to launch a full scale marketing campaign have a more affordable option that is available to them. Through email marketing, small businesses are able to communicate to a wider market. The emails that they will send to potential customers contain all the essential information about the various products and services that they offer. It aims to show why customers should avail of their products or avail of their services. By creating awareness about their brand, products and services, they will be able to create the presence that they need especially in an industry that may be too competitive in the company's business journey. Email marketing can be done with minimal cost which makes it suitable for small business.